AXA CanadaOur mission

Serving the needs of our clients

AXA's mission is to protect its clients from the personal and professional hazards of life, and we take pride in the fact that those needs are met with the utmost care and attention.

When clients choose AXA, they know that:

• They are doing business with a company that is financially solid.
• They are working with experts in the field.;
• They can rely on a vast network to find the protection and the security they need.

AXA is also driven by the desire to be the Canadian and world leader in financial protection.

Our goal

To remain a leader in financial protection by focusing on:

• Our global brand: AXA
• Our positioning of proximity and expertise
• Our promise: We will help you be life confident

Our vision

To give our clients all the care, the support and the advice that they deserve in serving their daily financial protection needs.

Our values

• Team spirit
• Integrity
• Innovation
• Pragmatism
• Professionalism

Our ambition

To become a leader in our core business by 2012 by delivering:

• Outstanding products and services
• Outstanding customer service

Our pledge

To do business responsibly and to build trust with our partners.

• Our clients - We pledge to provide our clients with quality service and customized solutions in their region.
• Our community - We pledge to be a responsible corporate citizen by contributing our time, expertise, social innovations and patronage.
• Our suppliers - We pledge to build good relationships with our suppliers based on strict "buying" ethics and ongoing communication.
• Our shareholders - We pledge to provide our shareholders with long-term wealth-building opportunities and transparent information.
• Our partners - We pledge to ensure our partners' fulfilment and motivation by offering them a respectful work environment and an accountability-building management style that promotes their skills development.
• The environment - We pledge to help preserve the environment by using our environmental risk expertise and improving practices where we do business.

Our strategy

To meet the challenge of business excellence in the following areas:

• Product innovation
• Technical expertise
• Distribution
• Service quality
• Productivity